Sunday, October 28, 2007

Better Business Starts With The Bureau

Janessa Perreault, Public Relations Associate, with the Better Business Bureau, told the members of the Merrrimack Valley Rotary that the Bureau helps both its business members and consumers.

For business the BBB provides accreditation. According to the BBB web site, accreditation is useful because:

  • 7 in 10 consumers say they will be more likely to buy from a company designated as a BBB Accredited Business.

  • Also, As a value-added benefit of your Accreditation (at no additional cost), Accredited businesses are allowed to advertise their BBB Accreditation in broadcast and print advertising, and business documents

For the consumer, the BBB:

  • Provides information about a company before someone do business with it.

  • Helps to resolve a complaint a consumer might have against a firm, including a final step of binding arbitration in most areas.

  • Provides good consumer information.

  • Provides information on charitable organizations.

In addition the Bureau aids by:

  • Fostering ethical advertising and selling practices.

  • Monitoring advertising and selling practices.

  • Alerting consumers to bad business and advertising practices when the business in question will not cooperate with the Bureau to eliminate the abuse.

  • Disseminating consumer information through newspapers, radio, television, and printed literature

  • Providing speakers for schools, civic groups and business organizations.

  • Providing the media with public information materials on consumer subjects.

For more information about the BBB visit their web site at

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